Playbook Talk - The Evolving Role of Sport in our Society

Sport is undergoing a powerful transformation, from pure competition to a powerful force for good. This edition of the Playbook Talk dives into how forward thinking brands, event platforms and elite athletes are shaping this evolution and turning performance into purpose.

Building on this momentum, our Playbook Talk sheds light on how the role of sport is shifting and reflect on it from the view of different stakeholders. At the center of the conversation stands a unique trio: Ironman Group, on and I-RON, each representing a different layer of the sport ecosystem but all connected by the same mission: using sport to address some of our societies greatest challenges.

Speakers:

·      Felix Eichenberger – Regional Director, Ironman Group

·      Ronnie Schildknecht – 11× Ironman Champion, Founder, I-Ron

·      Maria Ortega – Lead Athlete Manager, on