PURPOSE IN ACTION

Our work

Review of Existing Campaign

Situation

DRK is the leading sport brand in Hungary, they have a campaign called Loyalty is Royatly running over 10 years to support the training of guide dogs for visually impaired.

Task

Review the activity holistically and suggest improvement measures
Implement the selected measures

Solution

Defined impact metrics and reporting
Proposed new revenue streams
Identified potential impact partners
Refined campaign strategy

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Reduction of Physical Inactivity

Situation

Physical inactivity being today’s silent pandemic, we joined forces,
combining our strength and built a nation wide initiative combining the
public and private sector.

Task

Engage a leading national corporation
Define purpose-driven strategy
Conduct landscape and stakeholder analysis
Partner with government bodies
Create revenue while driving social impact through spor

Solution

On-going

Building a Purpose-Driven Sponsorship Platform

Situation

AccessibAll, a global non-profit and official partner of UEFA and FIFA,
ensures equal experiences for disabled sports fans. They now aim to
expand commercial partnerships to amplify impact and secure sustainable
income

Task

Provide a training to understand how to build a Purpose-Driven sponsorship Platform
Help define the offering of Accessible All to commercial partners

Solution

Delivered a two.-day training on Purpose-Driven Sponsorship and brand needs
Provide on-going support on sponsorship collaboration and governance topics

Inclusive Adaptive Sports

Situation

A leading sports club with strong parasport roots seeks to activate its
platform, spotlight para sport, and attract commercial partners.

Task

Build the popularity and excite people with disabilities in an active lifestyle through an on-going >6 years initiative
On-board partners
Implement and manage the initiative

Solution

Defined actionable initiative concepts
Prioritized best option through workshop
Final initiative refined with client
Defined potential partner list
Refinement is on-going