PwC CEE Sport Network & Power Of Play Alliance Playbook Talk

We have teamed up with PwC CEE Sport Network for the next Power of Play Alliance, Playbook Talk, focused on delivering mega- sport events. Through two focused roundtable discussions, leaders from organising committees, international federations, and major sports organisations will share practical lessons, proven approaches, and behind-the-scenes insights that rarely surface in public reports or post-event summaries.

Panel 1. What makes a mega-sport event truly successful, and how can this be ensured?

• Sophie Lorant | Director of International Relations, Paris 2024 Olympic & Paralympic Games

• Reyna Marely Flores-Martinez | Venue Operations Director, FIFA World Cup 2026™ (Canada, Mexico and the United States)

• Márton Gyulai | Director of Competition and Events, World Athletics

Moderator: Alexa Mizsér I Manager, PwC Hungary