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Alliance
Power of Play Alliance
Women's Sports as Its Own IP: Moving Beyond Comparison
Do., 10. Sept.
|Playbook Talk
Women's sport is becoming its own IP - one of the most significant trends in sport today. We examine this from four distinct angles: - Identity - Comparison - Design - Investable Asset and would be delighted to have you at the table.
Time & Location
10. Sept. 2026, 10:00 – 11:30
Playbook Talk
About the event
The rise of women’s sport is undeniable.
Viewership is growing. Fan interest is accelerating. The cultural energy is there.
For women’s sport to become its own powerful IP, it needs to be built with intention, not simply modelled after the men’s game.
This is the strategic challenge at the heart of our Playbook Talk: how do we build women’s sport in the right way, so it can stand on its own identity, attract the right partners and unlock its full commercial and cultural value?
Together with leading voices from the sport industry, we will explore four key dimensions:
Distinct Identity