davidnagy6

Most purpose sponsorship still follows the same rhythm. A big moment, a burst of content, a strong story, and then a recap report that gets filed away. Everyone moves on to the next activation. That model is starting to fail sponsors. Not because purpose stopped mattering, but because expectations around sponsorship have changed. Leadership teams are asking harder questions now. What are we actually building? Can this run again next season? Can we defend renewal with more than impressions and...

Sport sponsorship is attracting more investment, yet many partnerships still struggle to answer a basic question: what value did this actually create? For years, sponsorship has been assessed through a narrow set of indicators such as reach, media value, logo visibility, and engagement snapshots. These metrics can show what was seen. They are far less effective at showing what changed, whether in the market, in communities, or within the sponsoring organization itself. That remains one of the...

Sport is being reframed right now, and sponsors should treat it as a strategic signal, not a comms trend. The World Economic Forum puts the global sports economy at $2.3 trillion today and projects growth to $8.8 trillion by 2050. But the report also quantifies the downside: if physical inactivity and climate and nature risks continue unchecked, they could erode up to $517 billion in annual revenues by 2030 and up to $1.6 trillion per year by mid-century. That is not a PR problem. That is a...