Top 3 Sport-for-Good Collaborations | Week [46] by Athlium

Each week, Athlium spotlights three collaborations that showcase how sport drives social and environmental change across the globe.

From empowering girls to stay in the game to making racquet sports more inclusive and bringing communities together through basketball, these initiatives highlight the growing power of sport as a force for good.

Here are our top picks for Week [46].

Sport for Good City Paris relaunches with eight new funded projects

Laureus, in partnership with Fondation de France, H&M Move, and Paris Basket 18, has relaunched Sport for Good City Paris — funding eight new community-based projects across the 18th and 19th arrondissements. Over the next three years, the coalition will engage more than 40 local organisations to use sport as a tool for inclusion, mental well-being, and youth development, showcasing how coordinated, city-level partnerships can create measurable impact in underserved communities.

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IBM and Agassi Sports Entertainment to Advance Global Racquet Sports

Agassi Sports Entertainment Corp. and IBM have announced a multi-year collaboration to develop a next-generation digital platform designed to make racquet sports more inclusive and accessible worldwide. Combining IBM’s AI and cloud technology with ASE’s sports expertise, the partnership aims to lower entry barriers, grow participation in tennis and padel, and foster global community engagement — blending technology and sport for positive social impact.

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NJ/NY Gotham FC signs new record-breaking sponsorship with Dove

Dove has partnered with NJ/NY Gotham FC to expand its Keep Her in the Game initiative, aimed at helping girls stay in sport through adolescence. The collaboration provides educational tools for coaches, confidence workshops for parents, and community-based programs that empower young athletes to continue playing and leading. In its first year, the initiative reached over 500 girls and 30 local clubs, with plans to double impact in 2025.

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