Top 3 Sport-for-Good Collaborations | Week [47] by Athlium

Each week, Athlium spotlights three collaborations that showcase how sport drives social and environmental change across the globe.

This week’s stories range from a La Liga club turning stadium waste into community sports infrastructure, to a national federation building climate action into every ticket and registration, to a continent-wide tournament using football as a tool for inclusion, skills and long-term social impact. Together, they show how smart partnerships can turn major events and iconic teams into catalysts for climate resilience, community wellbeing and economic opportunity.

Here are our top picks for Week [47].

Valencia launches ‘Caps for Sport’, a pioneering circular economy project in the sports sector

Valencia CF, the City of Valencia – through València Innovation Capital – AIMPLAS and the Municipal Sports Foundation have joined forces on “Caps for Sport”, a long-term pilot that turns match-day waste into community benefit. Bottle caps collected at Mestalla are transformed into sports and urban furniture such as seats and table-tennis structures, which will be donated to municipal facilities damaged by recent flash floods in neighbourhoods like Horno de Alcedo, Castellar-Oliveral and La Torre. Running until the end of 2026, the project aims to prove how large sporting events can be a testbed for circular-economy solutions, raise public awareness around responsible waste management, and channel tangible investment back into local communities most affected by climate-related events.

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Karbon-X and Hockey Canada Partner to Make Sustainability Part of Canada's Game

Climate-solutions company Karbon-X has become Hockey Canada’s Official Sustainability Partner in a multi-year collaboration that embeds climate action directly into the fan and participant experience. Starting in November 2025, verified sustainability programmes will be integrated into national tournaments and grassroots registration systems, with select event tickets including a built-in sustainability contribution and community registrations offering optional add-ons. These micro-contributions will fund verified, Canada-based climate projects that generate measurable environmental and social benefits across the country. The partnership builds on Hockey Canada’s recent gold certification from the Council for Responsible Sport for the 2025 IIHF World Junior Championship and positions “Canada’s game” as a practical platform for collective climate action – showing how every ticket and registration can leave a positive footprint, on and off the ice.

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UEFA EURO 2028 officially launched

UEFA EURO 2028 in the UK and Ireland is being framed not only as a festival of elite football but as a multi-year social-impact project. Following an independent assessment, organisers expect the tournament to generate around £3.6 billion in socio-economic benefits between 2028 and 2031, supported by up to £740 million of government investment. Central to this vision is a £45 million social impact fund, co-financed with football partners, and the largest-ever EURO Community Programme. Delivered by local stakeholders in each host nation, it will support hundreds of community activations focused on inclusion, volunteering, skills development and a more diverse, sustainable game. By reaching deep into neighbourhoods beyond host cities, EURO 2028 aims to use football’s global stage to build pride, belonging and long-term participation at every level of the sport.

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